week 13: Online advertising

As I was scrolling through social media (I personally only use Instagram occasionally) and looking for great examples of advertising that caught my eye, I started to notice a trend. The ads that caught my eye the most seemed to have some bright colors, a strong focus point and a title of some sort. simple but also eye catching. I also noticed that generally a video would often catch my eye but it seemed more so that the fast paced videos that changed scene and focus very quickly caught my eye more. I think i've somewhat trained myself to ignore most advertising for the most part but I would have to say ads that are very catchy but don't exactly relate to anything or show what they're advertising are the most annoying. It is a little pointless to have a quality ad and then leave people questioning what you're advertising.
As I was looking for similar businesses (barbershops) I noticed that there wasn't much for advertising from the local businesses. I think that is because owning a barbershop in the oceanside area or next to any military base, really, is a unique situation. The few barbershops that i could find some advertisements were more of a higher end barbershop that didn't necessarily cater to the built in clientele of the military base. 
I think the most effective advertising for a barbershop would most likely be social media. A well targeted ad on instagram would definitely be very effective since barbering is a very visual business and now customers can easily be drawn in by quality of work. Radio advertising could also be effective but the younger generation (if thats your target area) is starting to stray away from radio and using streaming audio. A slightly larger investment that would be very effective would definitely be a billboard. From a few quick searches of the San Diego area, billboards range from $2000-$5000 but can bring in an additional $5000 and up of revenue each month.