Week 9: Twitter

This was a difficult one for me because I have never used twitter and I do not foresee myself using twitter in the future but it was interesting to see how to navigate the new platform. As I was searching for relevant pages, I noticed that many of the pages i followed on facebook and instagram weren't on twitter and the few that were on there had much less followers and activity. I ended up following a few familiar brands and used their actual names to search for them directly as well as some random barbershops that I found by just searching the word "barbershop."
One of the pages i followed was 360 Jeezy. He is very well known for his how to videos on youtube as well as some funny videos that he makes. He has a massive following and is very helpful to follow as a barber. I also followed Wahl USA because most of my equipment is Wahl and i like to keep up with the latest barbering equipment on the market.
I also followed Elegance and they are somewhat of an industry leader in style and styling products and employ some of the best barbers at their studio.
I added a few of these pages to my lists as well as Reuzel USA as they are my favorite company for styling products. Having the lists makes it convenient to be able to organize your followers into groups and see exactly what you want to see whether it be new industry equipment or maybe what your local competition is up to and currently posting.

Week eight: Get Visual

Instagram, YouTube, Snapchat and Pinterest fall into the top of the visual social media platforms. Of those four, I believe that Instagram would be the most beneficial to my business. Barbering is something that is very easy to display in a photo and instagram allows you to target your market while also displaying your work. Although it takes much more time, skills and effort, another great platform for barbers is YouTube. Many very successful barbers host how to channels that have hundreds of thousands of followers. Personally, I don't every plan to make my own YouTube channel but it is still a very effective outlet. With over 1 billion monthly active users on Instagram, it is a very good social media platform to display visual media.

Week Seven: Scheduled posts

For some scheduled content on my business page, I chose to go with some posts to promote our grand opening. I included a photo with each post to help catch the attention of my followers. I also added some promotions and a special event to help boost interest in the business. My last post was to remind my customers that we do appointments and that spots do fill up quickly so be sure to make them ahead of time to look good for the weekend!

Week Seven: Engaging your customers

The businesses I chose to follow on my page were Knuckleheads barbershop, Hairstyles for men, Men's hairstyle trends, Barbers only magazine, Elegance USA, National Barbers Association, Barber clips and Wahl grooming. Many of the pages I chose to follow were to maintain my personal growth as a barber like the Men's hairstyle trends page. Its very important for myself or any other business that is involved with trends and styles to be current and know what their customers might like. I also chose to follow a few local businesses to show some support while also being able to see what they are (or are not) doing with their social media accounts. Lastly, I followed some of the big companies in the industry that are making the top equipment and grooming products to be able to provide my clients with the best and current products.
By following the pages, I can keep my business and personal work relevant and up to date and provide the best possible customer service and experience to every one of my clients.

Week Six

Facebook insights offers a lot of great features for people running a business page. it breaks down much of your information to alleviate wasting time on posts that your friends wont see. Two very important features of insights are post reach and post engagements. Post reach is the number of times your posts have crossed someones screen whether or not they actually saw the post. It the the actual potential for someone to see your posts. Post engagements breaks it down a little further by giving you the actual number of times someone has "engaged" your post reach by either liking, commenting or sharing your posts.
Its important to know the difference between these two because even though your posts may be reaching a large number of people, you could still have a very low engagement rate. If thats the case, you should consider looking into who you're targeting in your posts and adjust from there. You can use this information to see what time you post gets the most engagement, hashtags to use and keywords best suited for your clientele.
by utilizing the facebook insights you can be sure you're engaging the largest number of potential customers and thats very important especially when you're paying to promote your posts.