Facebook insights offers a lot of great features for people running a business page. it breaks down much of your information to alleviate wasting time on posts that your friends wont see. Two very important features of insights are post reach and post engagements. Post reach is the number of times your posts have crossed someones screen whether or not they actually saw the post. It the the actual potential for someone to see your posts. Post engagements breaks it down a little further by giving you the actual number of times someone has "engaged" your post reach by either liking, commenting or sharing your posts.
Its important to know the difference between these two because even though your posts may be reaching a large number of people, you could still have a very low engagement rate. If thats the case, you should consider looking into who you're targeting in your posts and adjust from there. You can use this information to see what time you post gets the most engagement, hashtags to use and keywords best suited for your clientele.
by utilizing the facebook insights you can be sure you're engaging the largest number of potential customers and thats very important especially when you're paying to promote your posts.
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